iOS App Marketing Blog

Discover expert insights, proven strategies, and actionable tips to grow your iOS app downloads, optimize your App Store presence, and create landing pages that convert.

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Latest insights to help you succeed in the App Store

The iOS App Landing Page That Actually Gets Downloads: A Developer's Guide

App Marketing
12 min read

The iOS App Landing Page That Actually Gets Downloads: A Developer's Guide

Learn why your iOS app needs more than an App Store listing. Discover proven strategies for landing pages that convert visitors into downloads, with real examples and actionable tips from successful app launches.

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The App Store Optimization Playbook That Actually Works in 2025

ASO
13 min read

The App Store Optimization Playbook That Actually Works in 2025

Why some mediocre apps get 5,000 downloads a week while better apps struggle for visibility. Learn the ASO strategies that top-ranking iOS apps use to dominate App Store search results - with real examples and a 30-day action plan.

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The Download Strategy That Took My App from 47 to 50,000 Users (And How You Can Copy It)

Growth
14 min read

The Download Strategy That Took My App from 47 to 50,000 Users (And How You Can Copy It)

No venture funding. No viral moment. No Apple feature. Just systematic execution of strategies that actually work. Learn the exact playbook that transformed a failing app launch into a thriving business - with tactics you can implement whether you have $100 or $10,000 to spend.

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Why Your Perfectly Designed App Icon Is Killing Your Downloads (And the $2 Fix That Changed Everything)

Design
11 min read

Why Your Perfectly Designed App Icon Is Killing Your Downloads (And the $2 Fix That Changed Everything)

I spent $3,000 on a "premium" app icon that tanked downloads by 40%. Then a $2 basic design increased downloads by 67%. After testing 47 icon variations, here's what actually drives downloads vs. what designers think looks good.

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The 3-Line App Store Description That Beat My 500-Word "Masterpiece"

Copywriting
13 min read

The 3-Line App Store Description That Beat My 500-Word "Masterpiece"

I spent two weeks perfecting a 500-word App Store description. It converted at 12%. Then I wrote 3 lines in frustration that jumped to 31% conversion. After analyzing 23 apps and 50,000+ views, here's what actually makes people hit "Get."

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How I Got 10,000 Downloads with $37 (And My Embarrassing Marketing Mistakes Along the Way)

Budget Marketing
12 min read

How I Got 10,000 Downloads with $37 (And My Embarrassing Marketing Mistakes Along the Way)

After burning $5,000 on ads for 127 downloads, I discovered free marketing tactics that actually work. Here's the exact playbook that got 10,000 organic downloads with just $37 spent on a domain name and coffee.

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I Spent $50K Launching My App to Crickets. Here's What I Should Have Done Instead.

Validation
11 min read

I Spent $50K Launching My App to Crickets. Here's What I Should Have Done Instead.

After burning $50K on a failed app launch (12 downloads on day 1), I learned validation is everything. My second app hit 100K downloads with $500. Here's the exact validation playbook that made the difference.

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Why 77% of Your Users Delete Your App in 3 Days (And the Onboarding Fix That Changed Everything)

Retention
12 min read

Why 77% of Your Users Delete Your App in 3 Days (And the Onboarding Fix That Changed Everything)

I was losing 96 out of 100 users within a month. Then I discovered 83% were leaving because of onboarding, not the app itself. Here's the exact playbook that took day-7 retention from 23% to 67%.

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I Tested 47 Different Price Points. $7.99 Made 3x More Than $2.99.

Monetization
13 min read

I Tested 47 Different Price Points. $7.99 Made 3x More Than $2.99.

I was the idiot selling my app for $0.99 and making $327/month. After testing 47 price points with 10,000 users, I found my optimal price was $7.99. Revenue increased 312% and support tickets dropped 74%. Here's the exact testing framework.

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